Travel behaviour has changed. Guests no longer depend only on OTAs or random recommendations. Whether someone is booking a resort in Digha, a homestay in Kalimpong, a boutique property in Darjeeling or a business hotel in Kolkata, the first step is always a Google search. That single action decides which hotels get the booking and which ones lose v

In today’s competitive digital landscape, businesses need more than just a website or occasional marketing campaigns. They require a consistent, strategic, and data-driven approach to growth. Softscotch, a full-stack digital growth agency, has emerged as a reliable partner for brands seeking measurable results across search, social, and automatio

In an era where businesses rely heavily on data-driven decision-making, the challenge is no longer collecting information but interpreting it quickly and accurately. Teams often face long delays, technical barriers, and complex interfaces when trying to create dashboards that offer meaningful insights. DashUp AI addresses these challenges with a mo

In the modern business landscape, conferences and corporate events play a crucial role in knowledge sharing, networking, and organizational growth. However, managing large-scale events comes with challenges such as long entry lines, disengaged audiences, and high environmental impact due to paper-based processes. Zinvos, India’s leading AI-powere

In today’s competitive digital marketplace, having a website is not enough. Every business, whether small or large, needs a strong online presence to attract the right audience and build lasting customer relationships. This is where search engine optimization (SEO) becomes crucial. By improving your website’s visibility on search engines like G